Fotogalleriet, august 2008
Heggelivn. 8, Inkjet print, 58 x 55 cm
THE FUTURE BELONGS TO THOSE WHO BELIEVE IN A BEAUTIFUL HOME exhibition seen from outside the gallery gives the impression of being just another real estate agent in central Oslo. The acrylic wire frames facing the street shows apartments for sale, taken from real life but with redesigned prospects (the new design is appropriated from the Fotogalleriet sign outside).
Once inside the gallery the same photos are showed again presented as pure photos with no additional information (price etc.), expensively framed. These "staged" photos are unique in the way that they are not complete without the viewer/buyer imaginating.
Further inside the gallery you meet 4 characters in a portrait documentary. They are: a real estate agent, a house stager, a doctor looking for a home and an art historian. They talk about the window display of real estate agent as an regular art exhibition, amongst other subjects.
Installation views (click the thumbnails):
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